STAFFONLY illustrates unlimited imaginations which beyond the word itself. They focus on the logic hidden from the appearance and the sense of communal recognition from the groups and communities. The development on the fresh concept and identity is the essential first step in the symbiotic design process. It leads to a series of curated materials and colors choices for an ironic and provocative take on fashion that is enhanced by functional and sculpted silhouettes. They visualized that "a STAFFONLY man always has an abundance of curiosity and a sense of humor, and he is willing to break the boundaries and to explore the unknown era of the world."

• UNE YEA

  Co-founder

  UNE YEA received her MA in Accessory Design from the Royal College of Art, where her graduation collection was featured as the finale of the RCA show. Her work is known for its conceptual sharpness and avant-garde visual language. Prior to establishing STAFFONLY, she worked as a menswear designer at Armani’s Milan headquarters. As Creative Director, she oversees the brand's visual narrative, creative storytelling, and product development. Her vision anchors the aesthetic identity of STAFFONLY.

  
  

• CORY CHENG

  Chief Executive Officer

  With a background in science and engineering, CORY CHENG brings over 15 years of experience in fashion brand operations and consulting across domestic and international markets. As CEO, he is responsible for overall brand management, business operations, and product strategy, ensuring the alignment of creative direction with sustainable growth.

  
  

• SHIMO ZHOU

  Co-founder

  Graduating with a BA in Womenswear from the London College of Fashion and an MA in Menswear (with distinction), SHIMO ZHOU gained industry experience at houses such as Alexander McQueen and Erdem. At STAFFONLY, she leads product planning, technical development, and knitwear innovation, integrating craftsmanship with conceptual design.

  
  

• JAY ZONG

  Senior Technician

  He has worked with several fashion houses includes J.W Anderson/ Christopher Kane and several fashion institutions during his over-ten-year-experience in UK.

• AMY WU

  Senior Production Manager

  Over ten years experience working for street wear brands and designer brands leads to her abundant experience in production/quality management and supplier chain coordination.

• GUANGXIA LI

  Senior Pattern Cutter

  She has worked for first tier menswear brand over ten years and excelled in pattern cutting and volumn shaping.

• VINCCI ZHONG

  SENIOR WOMENSWEAR DESIGNER

• AURORA MA

  JUNIOR MENSWEAR DESIGNER

• JIALUN YU

  MARKETING ASSISTANT